In 2014, I was commissioned to create artwork for two pairs of skis in different styles….
I was approached by Chris Clapton to work on a project for the Westcastle Ski Club, an organization he is a board member of. The club is for youth aged 5 – 18 years, aimed to coach and nurture young athletes, with a hope to encourage them to love the sport of skiing and be confident doing it.
After running through some fresh concepts with the board members, they asked I go back to building a softer/friendlier version of the logo they had been using (the “W” and Castle as shown). I approached this simply: went with a sans-serif and bulkier icon. This rendition was the winner with the board and was then worked into the web and facebook refresh I worked on. I provided mock-ups of the refreshed web to Paul Plato (programming) and Kathy Matkin-Clapton (copy) who ran with it and worked their magic. The site is now being managed by the client.