GLAS Brand Style Development

GLAS is a project in the works by Avalon Master Builder in the community of Marda Loop in Calgary, AB. I was asked to create a look and feel for the brand, using both mondrian (neoplasticism) and bauhaus as inspiration.

The primary selected look—a vibrant angular design—has been printed in the Calgary HeraldAvenue MagazineCondo Living Magazine and the New Condo Guide. The secondary design showing images framed within the icon has been shown in the Calgary Sun. I have worked with Refocus Consulting on the brand materials as the look + feel has grown and evolved. Some pieces include the project brochure, letterhead, website design, display backdrop, realtor brochure, investment infographic and direct mail pieces.

The website design was provided to Andrei Filonov for coding and is being managed by the client.

The original logo was created in collaboration with Pure Marketing.

  • Date
    2014/2015
  • Categories
    Graphic Design, Promo, Publication, Web
  • Client
    Avalon Master Builder via Refocus Consulting