In 2014 Refocus Consulting and Avalon Homes began developing the concept for the The Terraces project….
Bluerock Gallery—(formerly Terra Cotta Gallery)—is a unique spot in Black Diamond, AB. They show (and have for sale) work by over 150 regional fine artists and craftspeople, most of them who live and work within 100 miles (160 Kilometres) of the gallery.
I was asked to create a card for Bluerock that would sit in tourism racks in the area. They asked it show directions to the gallery and include images and a description, as well as a QR code that could have its own unique analytics. Copy, images and logo were provided by the client—layout/design, map illustration and analytics were created and set up by Violet De Vine.
It came together nicely and is now a functional brand piece for the gallery. Find out more about Bluerock by visiting bluerockgallery.ca