Average Joe’s Menu Refresh

In August of 2014, Average Joe’s Sports Bar got in touch about a refresh of their existing menu. They were looking for something fun, friendly, and sports-themed that could be read in low light. They also needed to fit in their existing menu covers. The logo and ‘Joe’ character were provided as inspiration for the menu styling. I opted for bold, high-contrast type on crisp white paper, using the logo pantones to build the design—creating a piece that ‘felt like the logo’. Graphics in a complementary style were added, and custom illustration done where required.

The original logo design and mascot sketch were not created by Violet De Vine Design.

  • Date
    08/15/2014
  • Categories
    Graphic Design, Menu
  • Client
    Average Joe's Sports Bar