In 2014 Refocus Consulting and Avalon Homes began developing the concept for the The Terraces project….
Avalon Homes build in Red Deer, AB. In March 2014 I worked with the team at Refocus to create a fresh identity for Avalon Homes (which operates alongside Avalon Central Alberta and Avalon Custom Homes). After exploring a number of options, they decided on a clean, crisp wordmark created with Mozilla’s Fira Sans OT. In addition to the logo development, I created a presentation folder, direct mail piece and preliminary website design. Website has been handed over to client and was programmed by Andrei Filonov.